Will Allred is the chief operating officer and co-founder at Sorter, a data science-driven neuromarketing platform for digital teams. Sorter uses personality and decision making science to understand the psychology of a digital audience and recommends marketing actions to be more subconsciously resonate at scale.
After helping Sorter win TechStars Startup Weekend last year, Will joined Sorter with a deep understanding of the marketing technology landscape and with a track record of building and executing scalable go-to-market strategies.
Will has helped non-profits, startups, and Fortune 500 companies optimize and modernize their marketing to build better and more aligned customer experiences.