Kraken Takes Giant Step into Asset Management with YARDZ Platform

Feb 15, 2024

Kraken Takes Giant Step into Asset Management with YARDZ Platform

Fiber Broadband Infrastructure Specialist Will Use YARDZ to Manage, Track, and Maintain Truck Fleet and Equipment


YARDZ, the premier tool for managing owned and rented assets in the construction industry, announces that Kraken Communications, LLC, a Utah-based, fiber broadband installation contractor, has signed on to the YARDZ platform.

Kraken invested in a YARDZ corporate plan, which allows for 10 user licenses. While Kraken will initially deploy YARDZ for basic needs such as fleet management and maintenance, as well as tracking their extensive inventory of job-related equipment, the company intends to eventually access the complete YARDZ feature suite. Consequently, Kraken can “grow into” the product, adding capabilities like telematics when the time is right.

While Kraken occasionally rents assets from industry giants like United and Sunbelt, the overwhelming majority of the trucks and equipment they will be managing are owned by the company.

Kraken Communications leverages its expertise in fiber broadband to build and upgrade fiber-optic networks, expanding the reach of high-speed internet and empowering communities to thrive in the digital age.

“We’re excited to implement the YARDZ platform,” said Ethan Medeiros, General Manager at Kraken. “As a relatively new and growing company, we knew we needed to develop a comprehensive asset management plan. YARDZ allows us to do that cost-effectively with all the features we need – now and well into the future.”

According to Jason Perez, CEO of YARDZ, Kraken represents the ideal entry customer on several fronts.

“We see this as a great fit for Kraken’s situation,” he explained. “If they had just opened their doors, they might be hesitant to invest in a comprehensive asset management program like ours. Now that they’ve been in business for just over a year, they’re starting to feel some of the pain points that a platform like YARDZ was built to solve.

“Combine that with Kraken’s leadership, who are savvy enough to realize they need a tool like YARDZ to really move the company forward. It’s perfect for Kraken, and we get a customer that we can help grow over time.”

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