YARDZ adds former EquipmentWatch president to Board of Directors

Mar 30, 2022

Simon Ferguson.

Simon Ferguson will help guide strategic direction, expand market presence of YARDZ’ construction asset-management company.

YARDZ  announces that Simon Ferguson has joined the company’s board of directors as a strategic advisor to the company.

Ferguson is formerly president of  EquipmentWatch, considered  the industry’s most trusted source for heavy equipment data and intelligence.

In this new advisory position, Ferguson will provide counsel and insights to assist YARDZ in growing its customer base; creating enhancements to the platform; and expanding the company’s overall market penetration.

Ferguson is no stranger to the YARDZ platform.  He brokered  a strategic partnership between YARDZ and EquipmentWatc,h which  enhanced the overall structure and functionality  of the YARDZ tool. By importing huge volumes of heavy-equipment data through the EquipmentWatch API, YARDZ can now enable its users to view detailed information about and gain specifications for thousands of pieces of heavy equipment.

His firsthand experience with the YARDZ platform made his decision to become a strategic advisor to the company an easy one.

“YARDZ has taken an entirely new approach to construction equipment and fleet management,” says Ferguson, who  also led the recent divestment of EquipmentWatch from its parent company, Informa PLC, to  Randall-Reilly LLC, a leading data, pricing and analytics platform for transportation, construction, agriculture and other industrial markets. “The construction sector has suffered from a lack of effective technology to help purchase, manage, and allocate vital equipment assets.

“What YARDZ has done is built something that is very intuitive and effectively solves these issues, which not only helps contractors improve overall efficiency but also makes equipment management a competitive advantage,” adds Ferguson,  who now has a leadership position at  Modaxo, a global technology company focused on transportation solutions,  where he oversees four market-leading brands.    “I’m excited to provide assistance and counsel to help bring the benefits of the YARDZ tool to a larger segment of the construction industry.”

Jason Perez, CEO of YARDZ, notys that the addition of Ferguson as a strategic adviser gives his company an unparalleled resource.

“Few professionals understand the construction technology sector like Simon,” Perez said. “From his tenure at EquipmentWatch to his lifelong experience with asset management and cloud-based software solutions, Simon brings a level of expertise that will be instrumental in increasing our business growth and market presence.”

YARDZ provides the most comprehensive tech platform for contractors to see all their rented/owned equipment in one place. The popular tool allows contractors and construction companies to effectively manage this equipment and ensure that it is allocated effectively and cost-efficiently to the places it’s needed most, as well as saving money on duplicate and overdue rentals.

Source: https://procontractorrentals.com/pages/News-03_30_22-YARDZ-adds-Simon-Ferguson-to-board-of-directors.php