Jason Perez, CEO of YARDZ, makers of the premier independent rental management tool in construction, announced that Westley Parks has been named Chief Operating Officer of the company. As COO, Parks will hold a number of responsibilities, including management of all YARDZ strategic partners. He will also work closely with the YARDZ sales team and will interface with key customer accounts.
Parks is a 35-year veteran of the equipment rental industry and the former Chief Operating Officer of Neff Rental. As COO, he was an integral part of Neff’s growth and expansion, and eventual sale to United Rentals, where he served as a Region Vice President until early 2019. Parks began his career at Hertz Equipment Rental. He joined Neff in 1995 as Southeast Region Manager. In 1998, he was promoted to Atlantic Region Vice President, a position he held for 17 years before assuming his COO role.
Perez will rely on Parks’ extensive industry experience to help guide the company’s strategic expansion.